In marketing, standing out is essential. Explore the importance of distinctive brand assets in marketing and discover how AI is revolutionising their management and monitoring.

We won 1st place in the d3con Innovation Award 2024!

At least 50% of marketing budgets do not bring the desired success… The solution: increase advertising effectiveness with AI-based predictions. At the d3con Innovation Award, our CMO Julia Saswito pitched exactly that and convinced the jury.

In the latest interview in W&V, Werben & Verkaufen, Julia offers further insights into how AI can support marketing and answers the question of how best to get started.

Dive into the future of marketing with our latest blog post! Discover the top 5 key trends in AI for marketers in 2024, as we explore how artificial intelligence is reshaping the marketing landscape. From democratizing content creation to enhancing consumer trust and leveraging predictive analytics, this insightful article offers valuable insights to help marketers stay ahead of the curve in an increasingly AI-driven world.

We are proud to announce: aimpower is featured in issue no. 40 of Wirtschaftswoche as Start-Up of the Week!

We were allowed to present our business idea, packaged as a start-up pitch, and received a rating from expert Daniela Bach of the Bonn High Tech Gründerfonds.

It is no longer a secret that Henkel teams have been successfully using the brainsuite platform from aimpower since 2021! Last year, Henkel and aimpower GmbH even won the GOR (General Online Research) Best Practice Award.

Now an article has been published in the current issue of HORIZONT that accompanies the joint journey of Henkel and aimpower.

Save the date! We’re coming to Wiesbaden for this year’s succeet23 - visit us at stand no. 422 and experience how you can take your marketing team to the next level with AI.

Don’t miss out on our Insight-Session “How PepsiCo is maximising effectiveness and share-of-attention at the point-of-sale globally with artificial intelligence"

and our exclusive AI-Workshop "AI Roadmap Workshop for Market Researchers (and Marketers)"

Get your ticket here and sign up for the aimpower sessions!

"Brand Management 2.0" is the title Marke41 magazine gives to aimpower's revolutionary AI platform brainsuite.

The top 4 reasons for this:

- The modern algorithms enable brand managers and those responsible for brands to guarantee holistic brand management at all times and at every touchpoint.

- This creates a competitive advantage, especially in times of scarce resources and time.

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What a day on the OMKB23 in Berlin! Thank you for such an inspiring, eventful and interactive event!

We take away a lot of positive feedback, but also new food for thought and ideas for our next steps into the future.