ACE TVC
Prove & improve the effectiveness of your TVCs with the power of AI
Get actionable pre-flight insight into how to optimise the effectiveness of your TVCs.
Brands around the world are leveraging brainsuite right now
Unser Team
Get feedback on the key effectiveness drivers
We leverage insight from neuroscience on how the brain processes TVCs, including text, voice-over, visuals and sound. Our tool consists of a set of dedicated AI modules that predict how the TVC delivers against the effectiveness drivers that determine impact. Fast, cost-effective and at scale.
Trained and validated with human data
We leverage machine learning and deep learning AI models to predict how consumers will process your TVC. Together, the AI models have been trained using more than 1 billion human data points. Validation is built into the training process: 80% of the data is used to train the model, and the remaining 20% is used to validate accuracy.
Your benefits with ACE TVC
Allows iterative optimisation without slowing down the process
Available 24/7 and delivering results in minutes, it facilitates fast, iterative optimisation throughout the process.
Get actionable insights on what and how to optimise ROAI
ACE Scores can be used as a stage gate metric. The overview shows key improvement opportunities, and the scene-by-scene analysis makes optimisation very efficient. Optimise during post production, prior to the classic consumer tests and ensure effectiveness of every cut-down version to get the most out of your media budget.
Control & manage effectiveness at scale
Store and analyse all TVCs across countries and campaigns on brainsuite to facilitate monitoring, enrich Marketing Mix Modelling and to inform future campaign development. Systematically manage effectiveness from an aggregated level across all assets, from campaign level to the scene level.
Empowers competitive intelligence
Teams can efficiently monitor competition. Single assets, campaigns, or automated asset collection facilitates monitoring of and benchmarking against competitors. Learn what and how your competitors communicate.
Client report for 10X faster decision-making
The evidence-based feedback shortens lengthy internal discussions. Results can be easily shared via ppt with internal and external stakeholders.
Ensure consistency & build sustainable organisational capability
Best practices and guidelines are incorporated into the tool to implement consistency at scale and facilitate upskilling: users automatically learn by using the tool. Ensure brand consistency across TVCs.
Use best practice tools or …customise to your unique needs
Based on insight from neuroscience and experience with +300 brand teams around the globe, we have developed ready-to-use best practice tool configurations. Our collection of 250+ AI modules facilitates easy tailoring of your tools to match your needs.
Efficient onboarding process
A tool is not valuable if it isn't used. We have a robust & efficient onboarding process in place that covers training, playbooks, documentation and customer success services to enable users to leverage the full potential of the tool.
Unlimited users. Unlimited usage.
We want to help you to leverage AI technology and insight from neuroscience at scale in your organisation, so no money is spent on weak assets. That is why we follow a flat user/flat usage approach to encourage iteration and implementation at scale.
How our clients use ACE TVC today
1
Iterative optimisation
Enable all stakeholders to optimise the video in quick iterations to ensure effectiveness pre-flight.
2
Quality control
Make effectiveness a stage-gate to avoid spending money on ineffective content.
3
Monitor & learn
Gain insights at scale and help your teams to constantly improve effectiveness.
4
Competitive intelligence
Monitor all your assets across all platforms and benchmark yourself against competitors.
5
Enrich marketing mix models
With automated quality control, it is now possible to include the most important aspect of your modelling: the effectiveness of the creatives.
Start maximising the impact of your TVC.
Book your free 30-min. demo now