ACE PACK
Win the shelf. Prove & improve the impact of your packaging design.
Optimise the impact of your packaging throughout the development process. Maximise the effectiveness of the pack stand-alone and its shelf presentation. Make sure your pack stands out over competitors at the POS, online and offline.
Brands around the world are leveraging our AI right now
Unser Team
Optimise new packaging design
A top 3 FMCG company is saving millions in research and ensuring in-market success for their packaging re-designs by automating the evaluation of packs.
Get feedback on key effectiveness drivers
We leverage insight from neuroscience on how the brain processes packaging and what the success drivers are, so that you can win at the point of sale. Our tool provides a set of dedicated AI modules that predict how the pack delivers on the key effectiveness drivers. Stand-alone and on the shelf. Fast, cost-effective and at scale.
Trained and validated with human data
We leverage machine learning and deep learning AI models to predict how consumers will process your packaging. Together, the AI models are trained with over 1Bn human data points. Validation is already part of the training process: 80% of the data is used to train the model and the remaining 20% is used to validate accuracy.
Your benefits with ACE Pack
Iterative optimisation without slowing down the process. Right from the start.
Available 24/7 and delivering results in minutes for fast, iterative optimisation throughout the process – from the earliest phases of creative development. Evaluate design routes, choose the right path to move forward, learn about their strengths and weaknesses and iterate quickly to develop a winning packaging design faster.
Get actionable insights on what and how to optimise
ACE Scores can be used as a stage gate metric throughout the process. The overview shows the strength and improvement opportunities and the detailed analysis guides efficient optimisation.
Context matters. Evaluate the pack in the context of the shelf.
A pack needs to win out among competition on the shelf – online and offline. Ensure that the context is an integral part of the development process.
Empowers competitive intelligence
Learn from and benchmark yourself against relevant competitors. Identify best practices in your category to inform future development. ACE Pack analyses all your packaging and the entire competitive landscape. All in one place.
Accelerate the development process
Evidence-based feedback shortens lengthy internal discussions. Results can be easily shared via ppt with internal and external stakeholders.
Make your product, range and brand stand out
Catching shoppers’ attention is the key to sales. We provide feedback if the new design stands out and if it supports brand block building.
Ensure consistency & distinctiveness
Never forget the brand and shelf context when developing a new pack design. ACE Pack provides feedback on consistency within the brand and its distinctiveness among competitors.
Efficient onboarding process
A tool holds no value if it remains unused. We have a robust & efficient onboarding process in place including training, playbooks, documentation and customer success services to enable users to leverage the full potential of the tool.
Build sustainable organisational capabilities
Best practices and guidelines are incorporated into the tool to implement consistency at scale and to facilitate upskilling as users automatically learn the rules by using the tool.
Tailored to your brand and category
Every category has different rules – whether it’s detergent, food or cosmetics. We allow for category-specific benchmarks and norms to provide accurate feedback on key effectiveness drivers.
Unlimited users. Unlimited usage.
We want to help you to leverage AI technology and insight from neuroscience at scale in your organisation, so no money is spent on weak assets. That is why we follow a flat user/flat usage approach to encourage iteration and implementation at scale.
How our clients use ACE Pack today
1
Iterative optimisation
Enable quick iterations to optimise as you go.
2
Quality control
Implement effectiveness for the stand-alone and on-shelf context as the reference point from the start. Make sure the options you put into consumer research are optimised to avoid wasted money and time.
3
Monitor & learn
Gain insight at scale and help your teams to constantly improve the effectiveness of packaging design.
4
Competitive intelligence
Monitor your competitors and benchmark yourself against them.
5
Empower category management
Identify the ideal shelf set-up and the best positioning of your brand and products. Get the buy-in from retail by showing results on retailer-specific shelves.
Start making your packaging design process more efficient.
Book your free 30-min. demo now